Wix.com (WIX) Stock Rises 2% After $1.72B Buyback — Then UBS Pulls Its Buy Rating

TLDR

• WIX rose ~2% Thursday despite S&P 500 falling 1.4%
• Wix completed a modified Dutch auction, buying back ~18.7M shares at $92 per share
• Total cost of the repurchase came to approximately $1.722 billion
• The 18.7M shares represent ~31.6% of all outstanding shares as of April 1, 2026
• UBS downgraded WIX to Neutral from Buy, citing core business deceleration

Wix confirmed preliminary results from its modified Dutch auction tender offer Thursday morning. The offer expired at one minute after 11:59 PM New York time on April 1, 2026.

Wix.com Ltd., WIX

Based on a preliminary count by Equiniti Trust Company, the depositary for the offer, a total of 18,718,009 shares were properly tendered and not withdrawn at or below the purchase price of $92.00 per share.

Wix expects to accept all 18,718,009 of those shares for payment at $92.00 per share.

The aggregate cost of the repurchase comes to approximately $1.722 billion, excluding fees and expenses.

Those shares represent approximately 31.6% of all shares outstanding as of April 1, 2026.

The final numbers are subject to change. Preliminary figures assume all shares tendered through notice of guaranteed delivery will be delivered within the one trading day settlement period.

J.P. Morgan (JPM) acted as the deal manager for the tender offer.

Wix had previously said last month it expected to spend around $1.75 billion during the auction, with a price range of $80 to $92 per share.

The final purchase price and number of shares will be confirmed following the expiration of the guaranteed delivery period. Payment is expected to follow promptly after that.

UBS Downgrades to Neutral

On the same day, UBS downgraded Wix to Neutral from Buy.

Analyst Christopher Zhang cited concern over future growth momentum in a note to clients Thursday.

UBS also flagged uncertainty around Base44, Wix’s no-code app platform acquired last year, which recently crossed $100 million in ARR.

The Rule of 40 is a benchmark used to evaluate software company health — combining revenue growth rate and profit margin.

Wix’s Q4 2025 earnings earlier this year showed revenue of $524.3 million, up 14% year-over-year, but narrowly missed analyst estimates of $528.13 million.

The company has guided for mid-teens top-line growth and free cash flow margin in the low-to-mid 20% range for 2026.

Wix’s $2 billion share repurchase program was originally authorized by the board in early 2026, covering both ordinary shares and convertible notes.

The final results of the tender offer, including confirmed share count and price, are expected to be announced following completion of the depositary’s confirmation process.

The post Wix.com (WIX) Stock Rises 2% After $1.72B Buyback — Then UBS Pulls Its Buy Rating appeared first on CoinCentral.