Croatia football federation flashes crypto rewards for fans using its official store app
The Croatian Football Federation (HNS) has launched a new loyalty program that rewards fans with cryptocurrency through its official store app, making Croatia the first national football team to embed blockchain rewards directly into its fan engagement system.
HNS released a public statement on Tuesday in conjunction with blockchain company Kadena, which joined forces in February this year. The multi-year collaboration extends through major global football tournaments, including the 2026 FIFA World Cup and the 2028 UEFA Euro Cup.
The new feature went live on Tuesday, just two days before Croatia’s World Cup qualifier against the Czech Republic on October 9 and ahead of its next match versus Gibraltar on October 12. According to the federation, the timing of the product’s debut is meant to increase fan enthusiasm as Croatia pushes toward qualification for the 2026 World Cup.
HNS Official Store app rewards go live
Under the new system, fans who make purchases through the HNS Official Store app, such as jerseys, scarves, or other merchandise, will automatically receive 1% of their spending back in VATRENI tokens.
The tokens, issued on Kadena’s blockchain network, are redeemable for team merchandise and VIP experiences. Future redemption options, such as match tickets, are expected to be added later, according to the federation.
Each participating fan will also have a digital wallet connected to their app account, where they can earn, receive, and store rewards without handling the technical aspects crypto requires at times.
The VATRENI token was first introduced as an ERC-20 asset on the Polygon network but has since migrated to Kadena’s blockchain via the Kinesis Bridge. Kadena’s technology, known for its scalable Proof-of-Work architecture called Chainweb, boasts of providing high transaction throughput with minimal fees.
The blockchain platform supports both its proprietary smart contract language, Pact, and Ethereum Virtual Machine (EVM) compatibility that is currently in testnet, to make development accessible for mainstream applications.
“The goal with the VATRENI token is to push the boundaries of traditional fan engagement and introduce a future-focused experience,” denoted Joel Woodman, Kadena’s Head of Partnerships. “We’re working with our partners to integrate new technology into the Croatian Football Federation ecosystem, including AI tools, virtual experiences, and personalized activations.”
Croatia national team seeks fan engagement through digital tokens
During the Kadena partnership announcement in February, HNS President Marijan Kustić said the federation is responding to how fan behavior is leaning towards cryptocurrencies.
“The mission of HNS is to ensure the development of Croatian football for the future, aligned with trends not only in sports but also in society as a whole. Cryptocurrencies and artificial intelligence have become part of everyday life, so we are keeping pace with that development through our VATRENI project.”
The HNS Official Store app is available for download on both the Apple App Store and Google Play. Once logged in, fans can browse official merchandise and automatically receive crypto rewards for purchases without additional setup. Kadena’s system processes the blockchain transactions, so users do not need prior crypto experience to participate.
The partnership also includes promotional elements such as ticket giveaways and reward pools for app users. The federation expects the initiative to increase app downloads in the coming months, with projections of hundreds of thousands of wallets being created before the next World Cup is held next year in Canada, Mexico and the United States.
According to stats from ESPN, Croatia is leading Group L of the UEFA World Cup Qualifications, having won all four of their games against Montenegro, Faroe Islands, Czechia and Gibraltar.
Croatia is among a small but growing number of football organizations experimenting with blockchain-based fan programs. Several European clubs have released fan tokens in recent years, although HNS is the first national team to integrate crypto rewards directly into its official commerce platform.
Paris Saint-Germain’s fan token ($PSG) caught the interest of football fans during the 2024–25 season, particularly after the club won a treble including the UEFA Champions League trophy.
Join a premium crypto trading community free for 30 days - normally $100/mo.
You May Also Like
Why Is Pi Network Token (PI) Up 22% on Oct. 29?
German VDMA cautions U.S. tariff expansion will impact over 50% of machine exports
BNB Price Drops 2% as the Dex Volume Tumbles Cautioning Further Downside
Highlights: The BNB price is down 2% to $1111.46, despite the trading volume spiking 26%. The BNB on-chain demand has slipped, with the open interest plummeting 3% showing a drop in demand. The technical outlook shows a tight tug-of-war, with the bulls attempting to overcome resistance zones. The BNB price is down 2% today, to trade at $1111.46. Despite the plunge, the daily trading volume has soared 26% showing increased market activity among traders. However, BNB Chain has seen declining network activity, with the open interest plummeting, signaling a drop in demand. On Chain Demand on BNB Cools Off The BNB Chain is in a state of cooldown of network activity, which indicates low on-chain demand. In most instances, when a network fails to ensure large volumes or revenues, it means that there is low demand or outflows to other networks. BNB DeFi Data: DeFiLlama According to DeFiLlama data, the volume of the Decentralized Exchanges (DEXs) is down to at least $2.12 billion in comparison to the high of $6.313 billion on October 8, which also means low on-chain liquidity. On the other hand, Coinglass data shows that the volume of BNB has grown by 3.97% to reach $4.95 billion. However, the open interest in BNB futures has dropped by 3.36% to reach $1.74 billion. This reduction in open interest is an indication of a conservative stance by investors since the number of new positions being opened is low. This could be an indication that investors are not so sure about the short-term price outlook. BNB Derivatives Data: CoinGlass Meanwhile, the long-to-short ratio is sitting at 0.9091. This shows that the traders are undecided on BNB price’s next move, as it sits below 1. BNB Price Moves Into Consolidation The chart displays the BNB/USD price action on a 4-hour timeframe, with the token currently hovering around $1111.46. The 50-day Simple Moving Average (SMA) is at $1113, while the 200-day SMA sits at $1129, cushioning the bulls against upside movement. The price has mostly been trending below both SMAs, indicating that the bears are having the upper hand. The BNB trading volume is up, soaring 26%, signaling the momentum is real. On the 4-hour chart, BNB is trading within a consolidation channel. In such a case, this pattern may act as an accumulation period, giving the bulls hind wings to break above resistance zones. BNB/USD 4-hour chart: TradingView Zooming in, the Relative Strength Index (RSI) sits at 44.15, below the 50 level. This shows weakening momentum in the BNB market, and might lead to the RSI plunging to the oversold region if the bulls don’t regain control. In the short term, the BNB price could move up to $1113 resistance and flip it into support. A close above this zone will see the bulls target $1126 resistance, giving the bulls strength to reclaim the $1230 mark. Conversely, if the resistance zones prove too strong, a dip towards $1012 could be plausible. In such a case, this could be a prime buy zone for the risk-takers. In the long term, if the token keeps the hype alive, the bulls may reclaim the $1375 high or higher. eToro Platform Best Crypto Exchange Over 90 top cryptos to trade Regulated by top-tier entities User-friendly trading app 30+ million users 9.9 Visit eToro eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong.