Fidelity Investments is launching its first stablecoin, the Fidelity Digital Dollar (FIDD), in early February, marking a major move by one of the largest traditional financial institutions into onchain finance.

FIDD will be issued by Fidelity Digital Assets, a federally chartered national bank and subsidiary of Fidelity. The Ethereum-based stablecoin will be redeemable for $1 on Fidelity’s crypto trading platforms — Fidelity Digital Assets, Fidelity Crypto, and Fidelity Crypto for Wealth Managers — and will also be made available on major crypto exchanges, according to a press release.

The company says it designed the product to meet growing client demand and to expand the utility of blockchain-based financial products.

“This is really just the next step in the evolution of our digital asset platform,” said Mike O’Reilly, president of Fidelity Digital Assets, in an interview. “The ability to offer a fiat-backed stablecoin fits naturally into what our clients are asking for—especially around low-cost payments and settlement.”

FIDD is designed for use cases such as 24/7 settlement for institutional traders and on-chain payments for retail users. It can also be transferred to any Ethereum mainnet address, enabling broader use across decentralized finance (DeFi) protocols and blockchain-based platforms.

The 'right time'

The company confirmed that the reserves will consist of cash, cash equivalents, and short-term U.S. Treasuries, consistent with the requirements set out in the recently passed GENIUS Act, a federal law that established clear standards for payment stablecoins.

The GENIUS Act was a key enabler for the launch, O’Reilly said. “It gives a clear regulatory framework for what reserves should look like and how they should be managed. That’s good for the industry and made this the right time for us to bring a product to market.”

Coin issuance and reserve values will be disclosed daily on Fidelity’s website, and the company will also publish regular third-party attestations verifying the reserves. Fidelity will manage the coin’s reserves through its in-house investment advisor, Fidelity Management & Research.

FIDD will initially launch on Ethereum, but Fidelity said it may explore expanding to additional blockchains or layer-2 networks in the future.

A new competitor

Fidelity’s entrance into the stablecoin market puts it in direct competition with crypto-native issuers such as Circle (USDC) and Tether USDT$0.9988, which together dominate a market now worth over $308 billion. T

ether unveiled on Tuesday that it is making its move into the U.S. market with the launch of USAT, a dollar-backed token

O’Reilly said the new stablecoin also positions Fidelity to support a broader range of onchain products down the line. “Having a stablecoin within our ecosystem opens the door for other financial services to be built onchain, by us and others. It becomes a building block for more efficient infrastructure,” he said.

The launch adds to Fidelity’s growing list of digital asset offerings, which include crypto custody, trading, a retail-facing Fidelity Crypto app, and a crypto IRA product introduced last year.

Read more: Wall Street integration will power crypto’s next phase, says Fidelity Digital Assets