Bitpanda to Launch Unified Multi-Asset Investing App

Austria-based fintech company Bitpanda has announced plans to roll out a unified investing platform that brings together stocks, exchange-traded funds, cryptocurrencies, and precious metals within a single regulated application. The expanded platform is scheduled to go live on January 29 and will significantly broaden the company’s offering beyond its well-known crypto services. With this launch, users will gain access to more than 10,000 stocks and ETFs alongside Bitpanda’s existing digital asset and metals products.

Company representatives have explained that the new platform is designed to allow customers to invest across all major asset classes through one interface for the first time. By combining a large crypto selection with traditional financial instruments, Bitpanda aims to create one of the most comprehensive retail investment platforms available in Europe. The initiative reflects a broader effort to simplify portfolio management and reduce the need for investors to maintain multiple brokerage accounts.

Expanded Equity Access and Flexible Trading Options

Under the new structure, Bitpanda’s equities offering will include approximately 8,000 individual stocks and 2,500 ETFs. Users will be able to trade both whole and fractional shares, a feature intended to make high-priced stocks and diversified ETFs more accessible to smaller investors. This approach allows individuals to build diversified portfolios without committing substantial capital upfront.

The company has stated that all stock and ETF trades will be available at a flat fee of one euro per transaction. According to Bitpanda, the pricing model is designed to emphasize transparency, as it excludes hidden commissions, custody fees, and payment-for-order-flow arrangements. Free deposits and withdrawals will also be available, further reducing friction for retail investors.

Additional functionality includes zero-cost savings plans for stocks and ETFs, enabling users to invest regularly without incurring extra charges. Advanced order types, such as limit orders, will also be supported, giving investors greater control over trade execution.

Tax Compliance and Portfolio Consolidation

From the first day of launch, automatic tax withholding will be available for users in Austria and Germany. Bitpanda has indicated that this feature is intended to simplify tax compliance for retail investors in these jurisdictions, reducing administrative complexity and the risk of reporting errors. The company has positioned this capability as part of its broader commitment to regulatory compliance and user-friendly investing.

Another key feature of the platform is the ability for users to transfer existing portfolios into Bitpanda with minimal effort. This functionality is designed to allow customers to consolidate their investments and manage their entire portfolio from a single application, rather than spreading assets across multiple providers.

Strategic Shift Toward a Full-Service Investment Platform

Bitpanda’s leadership has characterized the launch as a major milestone in the company’s evolution. Management has conveyed that the firm initially focused on making cryptocurrency investing simple and secure, and is now extending that philosophy to traditional financial markets. By integrating all major asset classes into one app, Bitpanda is seeking to lower barriers to entry and make investing more intuitive for a broader audience.

The transition into a unified investment platform will be supported by a pan-European communications campaign. The company has indicated that the campaign will span multiple channels and include interactive and educational initiatives aimed at increasing financial literacy and engagement among retail investors.

Looking Ahead to a Potential Public Listing

The platform launch comes as Bitpanda prepares for a potential initial public offering in Frankfurt in the first half of 2026. The Vienna-based company is reported to be targeting a valuation in the range of four to five billion euros and has engaged major investment banks to support the offering. Market observers have suggested that a listing as early as the first quarter of 2026 remains a possibility.

Overall, the upcoming launch underscores Bitpanda’s ambition to move beyond its crypto roots and establish itself as a full-spectrum investment provider. By combining diverse asset classes, transparent pricing, and regulatory features within a single app, the company is positioning itself to compete more directly with traditional brokers and global fintech platforms.

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