MEXC to List XYZ Tomorrow, January 29, as Esports Market Eyes 23% Growth Over the Next Few Years

MEXC has confirmed the XYZ token will list tomorrow, January 29, with trading going live at 1 PM UTC via the XYZ/USDT pair, marking XYZVerse’s move into public markets. The exchange is also rolling out promotional listing events, including a 50,000 USDT prize pool and APR booster rewards to coincide with the debut.

That timing isn’t random. Esports as a whole is picking up speed again. Market research suggests the global esports market could grow by around 23% a year between 2025 and 2030, pushing the industry toward a $7.5 billion valuation by the end of the decade. What once felt like a niche corner of gaming is now starting to feel like a normal part of entertainment, with competitive titles pulling in huge audiences across streaming platforms and social media.

With 2026 already here, that growth curve is becoming harder to ignore. More platforms are paying closer attention to how esports communities actually work – how people follow teams, creators, and competitive scenes, and what keeps them coming back beyond just watching matches.

XYZVerse sits right in the middle of that shift. Built as a sports-themed memeverse for crypto communities, the project brings together esports, traditional sports, and online culture in one place. Rather than focusing on a single game or league, it’s designed around participation, shared culture, and how fans already interact online.

XYZVerse raised close to $16 million through a presale that was split into several stages, with prices increasing over time. The price of XYZ started at $0.0001 and gradually climbed to around $0.00715 by the final stages while the expected TGE price for XYZ is $0.10.

XYZ Tokenomics At a Glance

The XYZ token has a fixed total supply of 100 billion tokens. Less than 18% of the total supply was sold during the presale. That gave early supporters a chance to get in ahead of launch, but it also means that people who missed the presale aren’t shut out. 

Looking at the rest of the supply, around 15% is allocated to liquidity and another 15% to marketing, which helps make sure XYZ is actually available to trade and visible once it launches. About 10% is reserved for development and ecosystem growth, with another 10% set aside for community rewards like incentives and airdrops. The team holds 10% of the supply, while just over 17% has been allocated to token burns, gradually reducing the number of tokens in circulation over time.

Beyond the allocation breakdown, XYZVerse has also outlined how the remaining supply will enter circulation over time. When the token goes live, around 0.5% of the sale supply will be available. The remaining tokens will be released in stages so new supply enters the market more smoothly and avoids sudden shocks.

What XYZVerse Is Aiming For

XYZVerse describes itself as a sports-themed memeverse for crypto communities. Instead of focusing on one title, the platform brings together multiple sports and competitive scenes, from football and MMA to esports, in a single ecosystem built around culture and participation.

Competitive gaming activations, including league-style formats, are one way users interact on the platform, but they’re not the whole point. The broader idea is to give communities more ways to take part, rather than just follow along from the outside.

In simple terms, XYZVerse is trying to match how sports and esports fans already behave online – social, fast-moving, and community-driven.

Launching Into a Growing Market

The timing of the XYZ listing lines up with a moment when esports is still expanding and changing. Audiences are getting bigger, and expectations are shifting toward more interactive experiences.

By moving into public markets now, XYZVerse is launching alongside that growth, not after it. With January already moving along and the token close to its MEXC debut, XYZVerse is looking ahead to what comes next, focusing on how people engage and interact going forward.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.