ExchangeDEX+

Buy Crypto Markets Spot Futures500X Earn Events

2025 Recap

The company will keep its Bitcoin holdings but stopped accumulating BTC as it The company will keep its Bitcoin holdings but stopped accumulating BTC as it

Prenetics scraps Bitcoin strategy to focus on Beckham-backed nutrition brand

2025/12/31 05:45

The company will keep its Bitcoin holdings but stopped accumulating BTC as it shifts capital toward scaling its consumer health brand.

Prenetics Global Limited halted its Bitcoin treasury buying program, ending daily purchases announced in June to refocus on its consumer health brand co-founded with former football player David Beckham.

According to an announcement on Tuesday, the company paused its Bitcoin purchases on Dec. 4 and will not pursue additional BTC acquisitions, focusing instead on scaling its nutritional brand IM8, which Prenetics said surpassed $100 million in annualized recurring revenue within 11 months of launch.

The company will keep 510 Bitcoin (BTC) on its balance sheets, along with more than $70 million in cash and cash equivalents. IM8, a subsidiary of Prenetics, sells an all-in-one daily nutrition supplement marketed as a replacement for multiple standalone products.

Market Opportunity

Bitcoin Price(BTC)

$88,537.85

$88,537.85$88,537.85

-0.52%

USD

Bitcoin (BTC) Live Price Chart

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.